Brand Identity
Zello
Zello’s purpose was simple: to help people find their spark. We built an identity that captures that energy — vibrant, human and full of life.
01. Zello
A bold, energetic brand identity for Zello, a dating app built around real connection and positivity. Centred on the idea of “Find your spark,” the design combines vibrant colour and confident simplicity to stand out in a crowded space.
Zello set out to reimagine online dating, creating a space built on positivity, chemistry, and connection rather than algorithms or swipes. Rev.01 was commissioned to develop the full brand identity, from concept through to visual execution.
Centred around the idea of “Find your spark,” we designed a bold and optimistic identity system built on vibrant colour, playful typography, and a symbol that captures both energy and individuality. The brand was designed to feel confident, inclusive, and full of life — breaking away from the clichés that dominate the dating app landscape.
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