Branding

In The Drink

A fresh, character-led identity for In The Drink, a community interest company tackling plastic pollution along the River Thames. We developed a new logo, visual system, and mascot illustrations to help the organisation tell its story with personality and purpose across social media and campaigns.

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01. In The Drink

In The Drink wanted an identity that reflected its upbeat and community-driven approach to environmental action — something that felt hopeful, human, and easy to engage with.

Rev.01 created a flexible visual identity built around a clean, confident logomark and a set of playful mascot designs that bring the cause to life online. The new assets were designed to work seamlessly across digital platforms, merchandise, and community events, giving the organisation a stronger visual presence and an instantly recognisable voice within the sustainability space.